Arch Tex contacted LOOK AT PRO to solve the problem of which way they wanted to represent themselves in the public. Specifically the target demographic they were aiming for. They wanted a clear and understandable visual identity that conveys the corporate style and essence of their business for increased sales and better brand differentiation.
Conceptual Design Samples
Behind every successful brand is a thoughtful strategy. Getting this phase right is critical to the overall success of your brand, Conduct an Internal Review. Start by gathering your management team to conduct a discovery session. Capture your team’s goals, market strategies and individual perspectives. Don’t be surprised if you discover a variety of points of view, and even fundamental disagreement.
Initial Concept Planning
The briefing process includes gaining a clear and comprehensive insight into your business and it’s main objectives. We also invite discussion of your business’ ethos and origins and your individual visual preferences.
Drafts & Revisions
Once we feel confident we have a robust brief, we commence the idealization, or ‘idea-generation’ stage. From here, we can assess which ideas have ‘legs’ and explore and finesse these more formally using the host of digital tools available to us.
Once we’ve completed any revisions (and quite often there aren’t any, thanks to our extensive briefing process) we present the final, resolved set of branding concepts to you for your thoughts and eagerly await sign-off.
These days your brand will develop a presence in many varied locations, from your website to forums, a growing variety of social media platforms, perhaps a mobile app, as well as traditional signage, printed brochures & media. Its important that branding works across all these formats representing your business, whether it be a widescreen desktop to a tiny icon on a smartphone.
In attempting to dispel any confusion, we’ve outlined the core steps in our branding and logo design process below. The methodology utilized by other agencies might slightly deviate from this, but our process is designed to be very straightforward and transparent. We believe in always opening ourselves up for questions and collaboration whenever necessary, as we progress through each project we’re engaged on.